In 2001, the total annual resident population within a 60 minute off-peak drive time from Kettering was 2.75 million. This is expected to increase at a relatively high growth rate of 0.7% per year to just over 3 million in 2016.

The age profile around Kettering has an above average percentage of people aged between 35-54 years.

The 30-45 minute drive time has a higher than average proportion of people employed in management and professional occupations which reflects its rural location. It also has the highest percentage of people with a degree or similar level qualification.

There are approximately 1.1 million economically active people in the 60 minute drive time around Kettering. Approximately 78% are employed in full time work, which is similar to the national average.

Kettering is accessible to the more affluent sectors of the population who live in the surrounding rural areas. However, it is easy for people to commute to neighbouring town and cities for work and leisure activities.

A dramatic increase of the borough’s housing stock will provide enormous opportunities for businesses over the next twenty years, and Kettering Borough Council is very committed to grasping this opportunity to safeguard Kettering’s future as a vibrant and dynamic business centre.